In the heart of London’s vibrant streetwear scene, PROTECT is making waves with bold designs that speak directly to the city’s youth. Known for its fearless approach to fashion and deep connection to urban culture, the UK-based brand is quickly becoming a staple for the next generation of tastemakers.

PROTECT’s aesthetic is unapologetically loud and authentic. From graphic-heavy hoodies to statement outerwear, their pieces are designed to turn heads while staying rooted in the realities of youth culture. Each collection carries a message, often addressing themes like resilience, unity, and self-expression—values that resonate deeply with London’s diverse and dynamic communities.

At the core of PROTECT’s appeal is its commitment to giving young people a voice. The brand collaborates with up-and-coming creatives, including artists, designers, and photographers, to ensure its designs reflect the energy and innovation of London’s streets. By creating a platform for fresh talent, PROTECT isn’t just making clothes—it’s fostering a cultural movement.

Sustainability and quality also play a key role in PROTECT’s ethos. The brand prioritizes ethically sourced materials and limited-run drops, ensuring that each piece is as thoughtfully made as it is impactful. This dedication to mindful production resonates with a generation that values both style and substance.

As PROTECT continues to grow, it’s clear that the brand is more than just a fashion label—it’s a symbol of empowerment for London’s youth. By combining bold designs with a strong cultural message, PROTECT is redefining what streetwear can be and inspiring the next wave of creatives to wear their values on their sleeves—literally.

Explore PROTECT’s latest collection and join the movement redefining London streetwear. Bold designs, meaningful messages—this is fashion with purpose.

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Nestled in the heart of Korea’s vibrant café scene, Stereophonic Sound Café is setting the standard for what it means to merge coffee, culture, and music. A haven for audiophiles, design enthusiasts, and caffeine lovers alike, this one-of-a-kind spot offers more than just your daily dose of coffee—it delivers an immersive experience that celebrates the art of sound and style.

The café’s standout feature is its dedication to analog audio. Vinyl records spin throughout the day on high-end turntables, filling the space with warm, rich soundscapes. From jazz classics to underground indie gems, the curated playlists create an atmosphere that feels as personal as it is refined. Paired with its sleek, modern interior—think mid-century chairs, clean lines, and strategically placed vintage audio equipment—Stereophonic Sound Café is as much a visual feast as it is an auditory one.

But what truly sets this café apart is its commitment to the full sensory experience. Customers can browse an impressive vinyl collection while sipping on expertly brewed coffee sourced from some of the finest roasters around the world. The menu offers a thoughtful selection of signature drinks and desserts, all crafted with the same meticulous care that goes into curating their music.

For those seeking inspiration or connection, Stereophonic Sound Café doubles as a creative hub. It regularly hosts vinyl listening sessions, DJ sets, and intimate live performances, bringing together a community of music and culture enthusiasts. It’s a space where the analog meets the modern, and where nostalgia fuels forward-thinking creativity.

Whether you’re a hardcore music fan, a coffee connoisseur, or simply someone looking for a fresh experience, Stereophonic Sound Café is the perfect place to lose yourself in the details. With its impeccable design, unparalleled vibe, and love for music in its purest form, this café might just be the coolest spot in Korea.

Next time you’re in Korea, make sure to visit Stereophonic Sound Café. Come for the coffee, stay for the music, and leave with a new appreciation for sound and style.

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Pilot Magazine is redefining the way we engage with print media, and their latest release, Underbelly, proves it. Issue 5 takes readers on an intimate journey into the concept of “living softly,” exploring tenderness as a tool for connection, creativity, and envisioning new futures. With a distinct focus on art, mindset, and the human condition, Underbellycaptures the essence of contemporary thought in a way that feels fresh, raw, and utterly sincere.

This issue features a stellar lineup of contributors, from producer Vegyn, who offers an auditory perspective on melancholic optimism, to artist Maya Man, who reflects on her discomfort with the word "innovation." Juliet Altmann invites readers into her poetic process through a bespoke generator, while the overarching theme of softness connects every voice and vision. Each contribution emphasizes sincerity as a driving force, reminding us of its power to propel us beyond ourselves and toward collective imagination.

But Underbelly isn’t just about what’s on the page—it’s about how those pages are designed. Pilot takes a bold approach, presenting this issue vertically, with a cascading layout that feels as dynamic as the ideas it holds. Bound together by a transparent soft blue thread, the magazine physically embodies the tenderness it champions. At 170mm x 80mm, the design also features deckled edges, adding a feathery, tactile element that makes each turn of the page a sensory experience.

Readers will be captivated by the interactive elements within. Artist Gaia Alari’s flipbook-style animation flows through the pages, while moving page numbers and quotes keep the experience fluid and engaging. These inventive details transform Underbelly from a magazine into an art object, making it as thought-provoking to hold as it is to read.

Distributed by Public Knowledge Books, Underbelly stands as a testament to Pilot Magazine’s ability to capture and challenge the zeitgeist. With its layered design, profound themes, and fearless dedication to sincerity, this issue invites us to slow down, connect deeply, and imagine new ways of living.

Pilot Magazine’s Underbelly is available now. Dive into its pages and discover how softness can be a radical act in 2024.

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The Mertra Hest Jacket is redefining outerwear with a perfect balance of form, function, and futuristic design. Heralded as a game-changer in the fashion world, this jacket is more than just a garment—it’s a statement of how innovation and style can coexist seamlessly.

Crafted with cutting-edge materials, the Hest Jacket boasts a sleek aesthetic that doesn’t compromise on practicality. Its water-resistant shell is made from sustainable fabrics, proving that eco-conscious design can also be chic. The lightweight yet insulating structure ensures comfort in any weather, making it as versatile as it is stylish.

What truly sets the Hest Jacket apart is its unique design details. The asymmetrical zipper, oversized collar, and adjustable panels give it an architectural edge, making it a standout piece in any wardrobe. Whether paired with streetwear staples or tailored essentials, the Hest Jacket transforms any outfit into a conversation starter.

Beyond aesthetics, the Hest Jacket integrates innovative functionality, such as concealed storage pockets and temperature-regulating technology. It’s a piece designed for the modern individual who values both utility and sophistication. Mertra has truly created a wearable masterpiece that adapts to today’s fast-paced, ever-changing lifestyles.

The Hest Jacket’s debut has already caught the attention of tastemakers and influencers, solidifying its place as a must-have item for the season. As outerwear continues to evolve, the Mertra Hest Jacket stands as a shining example of how fashion can lead the way in sustainability, design, and functionality.

Discover the Mertra Hest Jacket and experience the future of fashion today. Whether you’re braving the elements or making a bold style statement, this jacket delivers innovation at its finest.

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Hip-hop titan Kendrick Lamar and R&B powerhouse SZA have announced a joint tour, sending fans into a frenzy of excitement. This collaboration between two of the most influential artists of the past decade promises to be a landmark event, blending their unparalleled artistry into a series of unforgettable live performances.

The tour, aptly titled The Championship Tour 2.0, marks the first time Kendrick and SZA will co-headline a global concert series. With both artists hailing from the powerhouse label Top Dawg Entertainment (TDE), this tour feels like a celebration of their shared legacy and creative synergy.

Kendrick Lamar, fresh off his critically acclaimed album Mr. Morale & The Big Steppers, continues to redefine the boundaries of hip-hop with his introspective lyrics and genre-defying sound. Meanwhile, SZA’s long-awaited sophomore album, SOS, has dominated charts and hearts alike, showcasing her ability to fuse vulnerability with innovation. Together, their live performances are expected to weave a narrative of artistry, authenticity, and power.

Fans can anticipate a setlist featuring classics like Kendrick’s HUMBLE. and Alright alongside SZA’s Good Days and Kill Bill. There’s also buzz about potential on-stage collaborations between the two, which would be a dream come true for fans of their 2017 smash hit All the Stars.

The tour will kick off in North America before heading to Europe and other international destinations, with stops in major cities including Los Angeles, London, and Paris. The announcement has already sparked a rush for pre-sale tickets, with fans eager to witness the unparalleled energy and emotion that both Kendrick and SZA bring to the stage.

As two artists who have consistently pushed boundaries and set new standards in their respective genres, Kendrick Lamar and SZA’s joint tour is shaping up to be one of the most highly anticipated events in recent music history.

Stay tuned for ticket release dates and tour locations, and don’t miss your chance to see Kendrick Lamar and SZA live in action. This is more than a concert—it’s a cultural moment.

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The iconic streetwear brand 777 has officially opened a new store in Camden, one of London’s most vibrant and eclectic neighborhoods. Known for its bold designs and its deep ties to the urban culture of the city, 777’s move to Camden is a strategic step in expanding its footprint and solidifying its influence on the fashion scene.

Located in the heart of Camden’s bustling market area, the new 777 store is set to become a hub for local fashion enthusiasts, artists, and creatives. The area, renowned for its mix of vintage shops, independent boutiques, and music venues, perfectly aligns with 777’s ethos of merging high-fashion sensibilities with street-level authenticity. It’s a neighborhood where culture, music, and fashion collide, making it the perfect place for 777 to make its mark.

The store itself is a reflection of the brand’s distinctive aesthetic—minimalist yet edgy, with an atmosphere designed to showcase its cutting-edge collections. From exclusive collaborations to its signature pieces, customers will find a range of streetwear staples that push boundaries while staying true to the essence of urban style. The store is also expected to feature limited-edition releases and local collaborations, further cementing its place within the community.

777’s arrival in Camden is not just about fashion; it’s about fostering a sense of community. The store aims to be a space where people can come together, share ideas, and experience the culture that the brand celebrates. The launch event was a true reflection of this spirit, with a mix of live performances, art installations, and a crowd of like-minded individuals who came to witness the next chapter for 777.

As the brand continues to grow, its Camden store will undoubtedly become a destination for fashion-forward individuals looking to connect with the latest trends in streetwear. Whether you're a long-time fan of the brand or new to the world of 777, the new location promises to offer an exciting experience for all.

Make sure to visit the new 777 store in Camden and be part of the next wave of streetwear culture. Don’t miss out on exclusive drops, limited-edition collections, and a store experience like no other.

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A$AP Rocky has officially been honored with the prestigious Cultural Icon Award at the 2024 British Fashion Awards, cementing his status as one of the most influential figures in fashion and culture. The Harlem-born rapper, known for his groundbreaking work in both music and fashion, received the award in recognition of his pioneering contributions to the industry, which have shaped trends and inspired creatives across the globe.

Rocky’s influence extends far beyond his musical career. As a trendsetter and style icon, he has continuously blurred the lines between high fashion and streetwear, collaborating with major fashion houses such as Dior, and bringing the street-inspired aesthetic to global runways. His AWGE collective has also played a key role in reshaping the intersection of fashion and music.

During his acceptance speech, A$AP Rocky expressed his gratitude while reflecting on the impact of fashion in his life and career. “This is a big moment for me. Fashion has always been a way to express myself, and I’ve always believed in pushing boundaries, whether in music or in the way we dress,” he shared. “To be recognized by the British Fashion Awards is an honor, and it’s a celebration of everything we’ve been able to build.”

His win at the British Fashion Awards is a testament to his ability to influence and innovate both in music and fashion. Rocky’s fearless approach to style has made him a muse for designers and an icon for a generation, with his signature blend of high-end luxury and streetwear becoming a defining element of his persona.

As A$AP Rocky continues to redefine cultural boundaries, his recognition at the British Fashion Awards highlights his significant and lasting impact on the fashion industry. From his trendsetting looks on the red carpet to his role as a tastemaker in music and style, A$AP Rocky proves that creativity knows no limits.

Congratulations to A$AP Rocky on winning the Cultural Icon Award at the British Fashion Awards, a well-deserved recognition for his undeniable influence in music, fashion, and beyond.

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YEAT, the enigmatic rap phenomenon known for his genre-bending sound and viral anthems, has landed the cover of The Face magazine. As one of the most talked-about artists in the current rap scene, YEAT’s feature dives into the creative chaos and cultural influence behind his meteoric rise.

The cover story explores the Portland-born rapper’s journey from underground buzz to mainstream acclaim, propelled by his unique blend of hypnotic beats, distorted vocals, and cryptic lyrics. YEAT opens up about his creative process, his ability to connect with Gen Z listeners, and the deliberate mystique that surrounds his persona.

“My music is about energy,” YEAT shares in the interview. “I want people to feel something they can’t put into words—something bigger than just a song.”

The visuals for The Face cover stay true to YEAT’s futuristic aesthetic. Styled in bold, experimental looks that echo his boundary-pushing sound, the shoot captures the artist in a series of surreal settings, emphasizing his place at the cutting edge of music and culture.

With a dedicated fanbase and a string of successful projects under his belt, YEAT is quickly becoming a defining voice for a generation that craves authenticity and innovation. His feature in The Face not only celebrates his artistic achievements but also highlights his role as a cultural disruptor.

As YEAT continues to evolve and captivate audiences worldwide, this cover marks another major milestone in his journey to reshape modern rap and redefine what it means to be an artist in the digital age.

Check out YEAT’s feature in The Face magazine to get an inside look at the artist changing the game with his sound, style, and vision.

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Ye, the artist formerly known as Kanye West, has once again redefined artistic boundaries with the release of his new music video, Bomb. Featuring his daughters North and Chicago West, the video combines intimate family moments with cutting-edge technology, offering fans a glimpse into Ye’s ever-evolving creative mind.

What makes Bomb truly groundbreaking is that the entire video was crafted using artificial intelligence. From the vivid visuals to the intricate storytelling, Ye collaborated with AI tools to create a piece that blurs the lines between human creativity and machine innovation. The result is a visually stunning and emotionally charged experience that feels as personal as it is futuristic.

In Bomb, Ye explores themes of legacy, resilience, and the bond between a father and his children. AI-generated visuals seamlessly weave scenes of his daughters into surreal, dreamlike landscapes, creating a narrative that feels both intimate and otherworldly. The video’s innovative use of AI highlights Ye’s knack for staying ahead of the curve and experimenting with new ways to tell stories.

The release has sparked widespread conversation, with fans and critics debating the implications of AI in music and visual arts. While some applaud Ye for his pioneering vision, others raise questions about the role of technology in personal and creative expression.

Regardless of the debate, Bomb is a testament to Ye’s ability to surprise and innovate. By blending the deeply personal with the highly experimental, Ye continues to push boundaries, proving why he remains one of the most influential figures in music and art.

Watch Bomb now and experience Ye’s groundbreaking collaboration with AI, featuring heartfelt appearances from North and Chicago West below:

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