December 4, 2024
Written By
WESH Staff
This year’s Moncler Genius event in Shanghai reaffirmed the brand’s reputation for redefining luxury outerwear through collaboration and innovation. Held at the sprawling CSSC Pavilion the event brought together a dazzling lineup of global creatives, transforming the space into a multisensory exploration of fashion, art, and culture.
Themed "Boundless Creativity," the showcase featured capsule collections from an eclectic mix of designers, including Thom Browne, Pharrell Williams, and JW Anderson, each putting their unique spin on Moncler’s iconic puffer jackets and outdoor essentials. From Thom Browne’s tailored silhouettes and collegiate details to Pharrell’s bold, colorful reinterpretations inspired by streetwear, every presentation was a celebration of individuality and reinvention.
Shanghai provided the perfect backdrop for the event, with its fusion of tradition and futurism reflected in the set design. Each collaboration was presented in immersive installations that ranged from interactive digital displays to sculptural showcases. JW Anderson’s collection, in particular, stood out with its playful, oversized proportions and theatrical styling, offering a whimsical take on alpine wear.
The event also emphasized sustainability, with several designers integrating eco-conscious materials and techniques into their collections. This forward-thinking approach aligns with Moncler’s broader commitment to environmental responsibility, proving that innovation and sustainability can go hand in hand.
Moncler Genius 2024 in Shanghai was more than just a fashion event—it was a testament to the power of collaboration and the brand’s ability to remain at the cutting edge of design. A triumph for Moncler and a memorable moment for the global fashion community.
